LOL! Wholesale Program

FOR AUTHORIZED RETAILERS

Bring modern fluoride-free oral care to your customers with LOL! Kids Toothpaste and LOL! Whitening Glow Coco Mint.

Our wholesale program is designed for independent retailers, pharmacies, dental practices, wellness stores, children’s boutiques and other qualified businesses seeking differentiated oral-care products for families and adults.

Approved retail partners may receive access to wholesale pricing, suggested retail pricing, retailer margins, opening-order options, promotional materials and convenient reorder support.

Apply for a Wholesale Account

LOL! Kids fluoride-free toothpaste collection available for authorized retailers

CHILDREN’S ORAL CARE

LOL! Kids Toothpaste

A colorful fluoride-free toothpaste collection created to make children’s daily brushing routines more enjoyable. Each formula combines nano-hydroxyapatite, Lactobacillus paracasei oral probiotics and xylitol.

LOL! Kids Toothpaste is formulated without fluoride, SLS, parabens or artificial dyes and is available in four child-friendly flavors.

Available Flavors

• Strawberry Smile

• Melon Fresh

• Peppermint Candy

• Cinnamon Jelly Joy

• Blueberry touch

Retailer Highlights

• Distinctive family-friendly presentation

• Multiple flavors for assortment building

• Suitable for pharmacies, dental offices, wellness retailers, children’s boutiques and independent stores

• Promotional materials may be available with qualifying opening orders

LOL! premium fluoride-free adult toothpaste collection with Whitening Glow, Ultra Detox and Deep Fresh

ADULT ORAL CARE

LOL! Premium Adult Toothpaste Collection

Discover a modern fluoride-free adult oral-care collection designed around three distinct daily needs: whitening, deep cleansing and long-lasting breath freshness.

LOL! Whitening Glow Coco Mint, LOL! Ultra Detox Matcha Mint and LOL! Deep Fresh Mint Swirl combine premium ingredients, distinctive flavors and elevated shelf presentation for pharmacies, wellness stores, dental practices, beauty retailers and independent stores.

LOL! Whitening Glow Coco Mint

A premium fluoride-free toothpaste combining gentle PAP+, nano-hydroxyapatite, Lactobacillus paracasei oral probiotics, coconut oil, xylitol and erythritol. Coco Mint blends creamy coconut notes with refreshing peppermint for an enjoyable daily brushing experience.

LOL! Ultra Detox Matcha Mint

A fluoride-free deep-clean toothpaste featuring activated charcoal, matcha, nano-hydroxyapatite, oral probiotics and rosemary oil. Matcha Mint delivers a clean, refreshing mouthfeel while helping lift surface stains as part of a daily oral-care routine.

LOL! Deep Fresh Mint Swirl

A fluoride-free toothpaste created for breath-freshness support with zinc citrate, thyme oil, parsley, nano-hydroxyapatite and oral probiotics. Mint Swirl provides a refreshing flavor designed for a clean mouthfeel throughout the day.

Formula Highlights

• Three differentiated adult oral-care options

• Nano-hydroxyapatite for enamel-focused daily care

• Oral probiotics for microbiome-supporting oral care

• Xylitol-based fluoride-free formulas

• Gentle PAP+ and coconut oil in Whitening Glow

• Activated charcoal, matcha and rosemary oil in Ultra Detox

• Zinc citrate, thyme oil and parsley in Deep Fresh

• Premium Coco Mint, Matcha Mint and Mint Swirl flavors

• Modern formulas created without traditional fluoride

Formula Highlights

Retailer Highlights

• Premium adult oral-care positioning

• Three distinct benefits: whitening, deep cleansing and breath freshness

• Attractive suggested retail price range

• Strong potential gross margin for approved retailers

• Multiple products for assortment building and repeat purchases

• Premium shelf presentation with differentiated flavors and ingredient stories

• Appropriate for pharmacies, wellness stores, dental practices, beauty retailers and independent stores

RETAIL OPPORTUNITY

Suggested Retail Pricing & Margin Potential

LOL! products are positioned to offer approved retailers attractive retail pricing and competitive gross-margin potential. Exact wholesale pricing, case-pack information and projected margins are provided after account approval.
LOL! Kids Toothpaste
Suggested Retail Price

$9.99–$10.99 per tube
A colorful children’s oral-care collection with four differentiated flavors, modern ingredients and family-friendly shelf appeal.
Approved retailers receive wholesale pricing designed to support competitive gross-margin potential.
LOL! Whitening Glow Coco Mint
Suggested Retail Price

$9.99–$12.99 per tube
Premium adult whitening-focused oral care featuring gentle PAP+, nano-hydroxyapatite, oral probiotics and coconut oil.
LOL! Ultra Detox Matcha Mint
Suggested Retail Price

$9.99–$12.99 per tube
Premium deep-clean oral care featuring activated charcoal, matcha, nano-hydroxyapatite, oral probiotics and rosemary oil.
Designed to expand the adult assortment with a differentiated detox and deep-clean positioning.
LOL! Deep Fresh Mint Swirl
Suggested Retail Price

$9.99–$12.99 per tube
Premium breath-freshness oral care featuring zinc citrate, thyme oil, parsley, nano-hydroxyapatite and oral probiotics.
Offers retailers an additional benefit-focused option for assortment building and repeat purchases.
Wholesale pricing is available only to approved retail partners.

Suggested retail prices are recommendations only. Retailers remain responsible for setting their own resale prices, except where a separately issued promotional or minimum advertised price policy applies.

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