SERIOUS SCIENCE. EXPLAINED SIMPLY.

Clear, approachable guides to the ingredients, research and everyday routines behind modern oral care—for kids, adults and every smile in between.

LOL!® Smile Science

How to Manage Bad Breath Naturally: A Practical Daily Routine

How to Manage Bad Breath Naturally: A Practical...

Bad breath can have several causes. Learn practical daily habits for fresher breath and when to check in with a dentist.

How to Manage Bad Breath Naturally: A Practical...

Bad breath can have several causes. Learn practical daily habits for fresher breath and when to check in with a dentist.

Whitening Without Peroxide: How to Brighten Teeth Without Adding Sensitivity

Whitening Without Peroxide: How to Brighten Tee...

Peroxide-free whitening can focus on surface stains, but sensitivity and results depend on the person and the formula. Here’s how to choose a gentler routine.

Whitening Without Peroxide: How to Brighten Tee...

Peroxide-free whitening can focus on surface stains, but sensitivity and results depend on the person and the formula. Here’s how to choose a gentler routine.

What Is Remineralization? How to Rebuild Tooth Enamel Naturally

What Is Remineralization? How to Rebuild Tooth ...

Enamel can't grow back — but it can remineralize. Here's how the process works and what you can do every day to rebuild and protect your enamel.

What Is Remineralization? How to Rebuild Tooth ...

Enamel can't grow back — but it can remineralize. Here's how the process works and what you can do every day to rebuild and protect your enamel.

Is Nano-Hydroxyapatite Safe? What the Science Says vs. Fluoride

Is Nano-Hydroxyapatite Safe? What the Science S...

Nano-hydroxyapatite (nHAp) is the same mineral your teeth are made of — and decades of research confirm it's safe and effective. Here's how it stacks up against fluoride.

Is Nano-Hydroxyapatite Safe? What the Science S...

Nano-hydroxyapatite (nHAp) is the same mineral your teeth are made of — and decades of research confirm it's safe and effective. Here's how it stacks up against fluoride.

How to Choose Kids’ Toothpaste by Age: A Parent’s Guide

How to Choose Kids’ Toothpaste by Age: A Parent...

Not sure which kids’ toothpaste to choose? This age-by-age guide explains what parents should check on the label, how to supervise brushing and when to ask a dentist about fluoride.

How to Choose Kids’ Toothpaste by Age: A Parent...

Not sure which kids’ toothpaste to choose? This age-by-age guide explains what parents should check on the label, how to supervise brushing and when to ask a dentist about fluoride.

Botanical oils and oral-care ingredients used in LOL!® adult toothpaste

Botanical Oils in Toothpaste: Coconut, Green Te...

Discover how coconut, green tea, pomegranate, rosemary, mint, thyme, zinc citrate, chlorophyllin and propolis support freshness and oral care in LOL!® toothpaste.

Botanical Oils in Toothpaste: Coconut, Green Te...

Discover how coconut, green tea, pomegranate, rosemary, mint, thyme, zinc citrate, chlorophyllin and propolis support freshness and oral care in LOL!® toothpaste.

SCIENCE-POWERED ORAL CARE

View all