
Key Ingredients
Formulated with PAP+ for gentle whitening without peroxide, nano-hydroxyapatite to strengthen and repair enamel, and coconut oil for natural antibacterial protection. Enriched with oral probiotics to balance the mouth’s microbiome and support fresh breath, plus xylitol and erythritol to fight plaque naturally. Finished with a vegetable-based foaming agent that provides a rich, refreshing clean without harsh sulfates—making it safe, effective, and perfect for daily use.
Your Whitening Journey in 3 Phases
Follow a clear path to a brighter smile—starting with instant freshness, moving to visible whitening within weeks, and finishing with long-lasting enamel protection and gum health.
(Day 1–7): Immediate Clean & Freshness
From the very first brush, the vegetable-based foaming agent, coconut oil, and probiotics work together to remove surface plaque, balance bacteria, and freshen breath naturally.
(Week 2–3): Visible Whitening & Enamel Support
Within 2–3 weeks of consistent use, PAP+ begins lifting deep stains safely, while nano-hydroxyapatite repairs micro-cracks in enamel. Teeth look naturally whiter and feel smoother.

(1 Month+): Lasting Protection & Radiance
After a month of daily use, expect stronger enamel, reduced sensitivity, fresher breath, and healthier gums. Whitening results continue to improve with ongoing use for a radiant smile.
Smiles Made Brighter, Naturally
Science-Backed Oral Care for a Healthier, Whiter Smile
At LOL!, we believe oral care should be safe, effective, and enjoyable for every smile. Our mission is to combine advanced science with natural innovation to create products that deliver real results while protecting your long-term health.We are a family-owned company built on values of trust, transparency, and integrity. Every formula is developed with a clean label philosophy—fluoride-free, SLS-free, paraben-free, cruelty-free, and powered by proven ingredients like PAP+, nano-hydroxyapatite, probiotics, and coconut oil.Produced in FDA-registered facilities, our products meet the highest standards...
See MoreLOL! Kids Toothpaste
LOL Kids Toothpaste – Safe, Natural & Tasty Fluoride-free toothpaste with nano hydroxyapatite, probiotics, and vitamins. Gently strengthens enamel, supports gum health, and is safe if swallowed. Available in 7 kid-loved flavors like Strawberry, Watermelon, and Grape. Clean, fun, and trusted by families.